Jin Jiang Hotels Group Devotes a Destination to Luxury Ecotourism

Jin Jiang International Hotel Management Company will contribute to the economic and tourism development of the Northern Hangzhou area by launching its first luxury hotel in town, the Hangzhou Jin Jiang International Hotel. With 400 guest rooms and suites, two 1,200 square meters grand ballrooms, two junior ballrooms and 17 state-of-the-art multi-function rooms, this hotel is designed to cater specifically to leisure and MICE clientele. In addition, the hotel will offer a variety of culinary experiences and extensive recreational and entertainment facilities which will include an indoor swimming pool, extensive health club, spa and a wide array of entertainment halls.
Together with the economic and social development growth of Hangzhou's North region, Jin Jiang's upscale hotel launching is designed to serve the unique preferences of both domestic and world travelers and strives for establishing a luxury ecotourism destination to align with North Hangzhou's exclusive positioning.
In recent years, the Northern Hangzhou area has grown rapidly as a result from its eastward expansion strategy. Relying on the natural beauty of the world famous Gao Ting Mountain and the depth of the local history, Ding Qiao is designed to be the key urban area of Hangzhou in the near future. Land-water hub, provincial highways and other logistic systems will be built to support the tourism industry and the rapid local expansion. Undoubtedly, Hangzhou has great potential to become the vibrant luxury ecotourism destination by making these extraordinary efforts.
Mr. Bernold O. Schroeder, Chief Executive Officer of Jin Jiang International Hotels Management Company comments: “Jin Jiang currently manages 36 star-rated hotels in the Yangtze River Delta area. With 8 new openings, Jin Jiang will have more than 44 hotels in this region by 2016. This will create massive presence of the Jin Jiang brand in the Yangtze River Delta and help the group to achieve strong economy of scale in terms of management and resource allocations. With Jin Jiang’s strong brand recognition, experienced management team and well established sales and distribution network, we are very confident in driving awareness and traffic to these properties.”

About Jin Jiang International Hotel Management Company Ltd:

Jin Jiang International Hotel Management Company Ltd, the largest star rated hotel management company in China, has a portfolio of over 111 distinctive star rated hotels with a room inventory of over 34, 000 hotel rooms spread across 73 cities in China. Under the Jin Jiang branding concept, the company has a new premium “J” hotel brand, five star properties which include the renowned heritage collection, their four star Jin Jiang properties and the Marvel Hotels, which are geared more towards business travelers.
The company is part of Jin Jiang International Holdings Company Ltd. and together with their sister company Jin Jiang Inn and Interstate Hotels and Resorts, overall, the group privately owns and operates a collection of over 900 hotels ranging from premium upscale five star to economy hotels in more than 200 cities across China. In 2011, the Jin Jiang Group was ranked as the 9th largest chain globally amongst 325 top hotel companies worldwide in HOTELS Magazine’s annual ranking of the largest hotel chains in the world.

For more information, please contact:
Aline Siobhan Davies 
Senior Manager, Corporate Communications 
Tel: 86 21 20375024
Email: aline.davies@jinjianghotels.com