Jin Jiang International Hotels Launches its First Same-Day Booking App: ‘Jin Jiang Hotels Lite’

Shanghai, July 3, 2013

 Jin Jiang International Hotels officially announces the launch of its same-day booking app, ‘Jin Jiang Hotels Lite’, in conjunction with Mobile Travel Technologies Ltd (MTT). ‘Jin Jiang Hotels Lite’ is the first such booking app of its kind to be launched in China, and is another channel which allows travelers to do same day bookingsat all of the star rated hotels at Jin Jiang, across 75 cities in the country.

‘Jin Jiang Hotels Lite’ features the best same day deals from the hotels, which are exclusive to the app, and customers with last-minute rooming needs can access the app for the best available that day. The app interface has been designed to be user friendly, easy to navigate, and offers a quick and efficient booking process. The customer’s location can be detected with GPS and bookings can be made direct from the search results, alternatively customers can also first view the hotel’s features and reviews on the app prior to booking. The app is targeted to any last-minute travelers, tourists and also local residents, who are looking for quick and simple hotel bookings.”

Ms. Cinn Tan, Senior Vice President Marketing & Sales at Jin Jiang International Hotels states in anticipation of this launch, “We are honored to have partnered up with MTT for the first time launch of our same-day booking app in China. This app offers an alternative distribution channel, and therefore further strengthens our leadership in terms of distribution methods here in China. We are excited to launch this app by MTT as this particular technology allows us to keep control over the discounts we offer to ensure rates parity, the inventory we discount and who we will be promoting our last minute offers to. This app also helps us to prevent external competition in the growing same-day bookings markets as it solely contains our star rated Jin Jiang properties.”

‘Jin Jiang Hotels Lite’ is available to the public to download for free from the iTunes App Store. To download, visit: https://itunes.apple.com/app/id620340506

 

About Jin Jiang International Hotel Management Company Ltd:

Jin Jiang International Hotel Management Company Ltd, the largest star rated hotel management company in China, has a portfolio of over 116 distinctive star rated hotels with a room inventory of over 37, 000 hotel rooms spread across 75 cities in China. Under the Jin Jiang branding concept, the company has a new premium “J” hotel brand, five star properties which include the renowned heritage collection, their four star Jin Jiang properties and the Marvel Hotels, which are geared more towards business travelers.

Jin Jiang International Holdings Company Ltd. (“Jin Jiang” or the “Group”), is China’s premier hospitality conglomerate, owner, developer and operator of hotels across all market segments. The Group manages, through its wholly owned subsidiary Jin Jiang International Hotels Management Company Ltd., the entire portfolio of owned and/or operated three, four and five-star hotels and its sister company Jin Jiang Inn which focuses on budget hotels. Jin Jiang International Hotels (Group) Company Ltd. is the leading operator and manager of hotels in China.Overall, the Group privately owns and operates a collection of over 900 distinctive hotels and inns in more than 200 cities and towns within 31 provinces, autonomous regions and municipalities across China with a total room inventory in excess of190,000, and is ranked as the 9th largest hotel company globally.

Every Jin Jiang hotel is a memorable reflection of its destination’s unique style and culture. Jin Jiang International Hotels, with its qualified hotel management background and passion for excellence, dedicates itself to offering reputable hospitality services to its valued customers. With experience originating from the 1920s, its core competitiveness has accelerated in recent years. Together, the professional corporate and hotel management teams have extensive international hospitality experiences and backgrounds. This renowned company is rapidly growing and continues to strengthen and build its brand presence in China in addition to building into a strong internationally known brand.

 


________________________________________
For more information, please contact:
Aline Siobhan Davies
Senior Manager, Corporate Communications
Tel: 86 21 20375024
Email: aline.davies@jinjianghotels.com